Resume — Katherine McCoid

Ensured high visibility of company brand in company markets
Identified stakeholders and determined appropriate messaging strategies
Planned community events to help elevate the company brand
Organized community involvement initiatives to demonstrate company's commitment to the areas it serves and further corporate social responsibility pillars
Identified community partners in company markets to amplify company priorities
Coordinated corporate communications and PR initiatives with other marketing activities to ensure initiatives are mutually reinforcing
Humanized the brand by demonstrating ways colleagues deliver a superior customer experience
Managed agency relationship and departmental budget
Planned and executed internal communications initiatives, including webcasts, internal newsletters, and the company intranet
Kept log of media requests and tracked community involvement activities, including estimated annual contributions of sponsorship and in-kind support
Identify media contacts and other influencers and maintain contact list

Created compelling content reaching daily audience of 2.3 million
Developed the editorial and visual content of daily, live newscasts including video scripts, talking points, speeches, internal email communications
Used market research to identify growth opportunities
Synthesized complex material into simple language
Oversaw a team of writers, editors, and digital content creators
Juggled multiple projects simultaneously meeting strict deadlines in rapidly changing situations

Conducted interviews
Created digital content including articles, video, and webcasts for online platforms
Managed social media accounts
Grew digital engagement by 50% in one year
Approved stories for publication, ensuring they were accurate and on brand

Education

Rhodes College