Showing the Story.

Telling a story is more than the words you choose. Images and sounds bring a story to life. For almost a decade, I covered life-changing events as a television news producer. Telling a well-rounded and visually compelling story is not just a skill, it is a passion. This passion can bring a brand to life.

 
 

My skills.

  • Producing.

    A great viewing experience is not just about the stories you hear, it is about the emotions you feel. Producing a story makes it a multisensory experience, allowing the audience to hear the rumble of thunder or see the debris the storm left behind. I have 8 years of experience creating moments that suck the audience in.

  • News Writing.

    8 years of experience conveying important and timely information in a succinct and engaging way.

  • Story Selection.

    Attention spans are shorter than ever and audiences tune out if information is not relevant. That is why choosing the right stories is critical. I have 8 year of experience picking the most relevant stories for my audience in order to engage and maintain the highest viewership possible.

  • Boothing.

    The calm in the storm, guiding the ship to harbor. That is what it means to booth a live broadcast. I have 8 years of experience bringing shows to life in the control room. In that time, I have learned the ability to stay calm in moments of chaos and make split-second decisions is critical. Just as important, effectively communicating those decisions to my team so everyone can move forward confidently.

  • Breaking News.

    8 years of experience handling breaking news in some of the most active news markets in the nation. I’ve covered wildfires, mass shootings, elections, and more. As a journalist, responding to breaking news means changing course quickly and using new information to guide storytelling.

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Why hire a former journalist?

  • Great Storytellers.

    Journalists are storytellers. They engage with an audience by ensuring their stories connect on an emotional level. Journalists weave a story around facts, explaining why the information is important to the audience and making difficult concepts understandable by relating them to the everyday.

  • Understands the Media.

    As a former producer, I know the day to day life of a journalist. I’ve been on the receiving end of hundreds media alerts so I know what grabs an editor’s attention. I turned those media alerts into stories broadcast to millions of households, so I understand how the media takes PR content and applies it to their audience.

  • Knows Tight Deadlines.

    A journalist is trained on tight deadlines and knows how to get a job done on time despite setbacks. Whether interviews fall though, news breaks, stories change news deadlines are not flexible. The 5PM news airs at 5PM, so the content must be finished at 4:59. This hard-stop deadline taught me to manage multiple projects in different phases while collaborating with a team to ensure a flawless execution.

Boston.

Creating Brand Awareness. I covered breaking news, daily stories, and weather in one of the biggest markets in the United States. Working alongside talented journalists, to bring information impacting daily life to an audience of 2.3 million.

 
 

Memphis.

Differentiating the Brand. As a producer in Memphis, TN, my daily goal was to differentiate my show from my competitors. That is not an easy task when your competition airs at the same time, often with a similar offering.

I was able to earn the number 1 ranking among adults 25-54 by covering important stories in a way that resonated with the audience. Knowing the audience, writing authentically, and showcasing the facts differentiated my newscasts from the competitors.