Make it stand out.
With a decade of experience in communications, I enjoy crafting a message to engage an audience. From press badge to press release, I have worked on both sides of the camera. I understand the symbiotic relationship between journalists and PR teams.
External Communications
External Communications promotes the brand by showing the world the important work the company is doing. I love working to increase brand recognition and create a positive brand experience for current and future customers.
Internal Communications
Internal communications aligns the brand from the inside out. By creating excitement and alignment around the brand internally, each employee is better able to carry out the brand promise and their role in keeping it.
Please note: For privacy reasons, a password is needed to access the examples. Please contact Katherine at katherinemccoid@gmail.com for access.
Corporate Philanthropy/CSR
Create Social Impact and Drive Growth.
I believe corporate philanthropy, or CSR, not only contributes to the greater good of society but also enhances brand reputation, stakeholder engagement, talent attraction, risk mitigation, and business opportunities. I am passionate about building impactful campaigns that benefit both the community and the company.
Visual Storytelling
Bringing stories to life